Despite the Increasing awareness of the importance of having a website for a business, many business/company owners are still sceptical about the need for a website or the need to upgrade their substandard website to a professionally designed or developed one. This owes to several reasons, ranging from the excuse of not having enough money to pay for a professionally-built website, to their business being too small or young to need a website, to having enough client base, hence no need for a website.
I wrote this piece to convince as many that have this line of thought on a rethink, because in reality, there are lots of great benefits businesses or organisations can get from having a standard website, regardless of the size or income level.
Below are 11 reasons your business requires a good, professionally developed website.
- HELPS YOU REACH A WIDER POPULATION
Having a website helps your business reach many more people than it can reach in a physical location, no matter how well situated your business location is. This is because a website can be accessed from anywhere around the world, no matter how far or remote, so far there is internet access. Hence, it helps your products or services travel far and help many people become aware of it, with this you can do business anywhere. Website is a great addition to your physical business if you intend to make more out of it.
- IT ALLOWS FOR FLEXIBILITY
The strategy business owners use for publicising what they do include paid ads for voiceovers or announcements on radio, video jingles on television, printing and distribution of flyers and so on. Website conjugates all these media and allow you have it on on one platform and gives you flexibility on what choice is best for you at a time or perhaps to go for combination of two or more. With a professional, properly designed website, you can post articles, videos, podcasts, ebooks and many more to give more publicity to what you do.
- WEBSITES MAKE UPDATE EASY
With a good website, you can easily make adjustments and updates, such as updates on new products or additional services, corrections to previous posts, removal of out-of-date contents or out-of-stock products or services.
- IMPROVES RECORD KEEPING AND DATABASE
Customer retention is very important in business, because no business owner wants to see a customer stop patronage at the first try, it’s the joy of all business owners to see their customers/clients keep coming back for more. And one of the very effective means of customer retention is by familiarity, building a level of relationship with customers, such as reaching them at intervals, informing them about new products or sending greeting and wishes on special days like birthdays, New Year day and so on, this helps adhere the business to the hearts of the customers.
To achieve this, there is a need for an efficient record keeping culture, such that phone contact or e-mail address of every single customer that patronises such business is taken down. What better way to achieve this with little effort and ensure such records are kept intact than having a good functional website?
- SAVES TIME
Websites help save a whole lot of time in doing or promoting business. A professionally designed and well detailed website which provides enough information on the products or/and services of such business help to save time in talking to prospective customers/client about the business, because there is already a platform where more than enough information is provided, if at all there would be some talking to do, a website effectively reduces it, which saves some time that can be productively used for other things. It also saves some ad time, this means it cuts the number of minutes that would be used on e.g a radio ad or saves amount spent on flyers, basic info can be given on these media, with directions on further info to be gotten on the business’ website. It could even entirely cut the need to do any external ad, and invariably saving time spent on back and forth with designers, radio/TV stations and the likes.
- WEBSITE IS AVAILABLE 24/7
Businesses that run solely on geographical location or where their businesses are located without being online have limitations that a website help to break. These limitations include having opening and closing hours. With a website, this challenge is surmounted, because even during your business’ closing hours, a lot can still be going on on your business website, such as customers reviewing your products, pre-scheduling appointments with you, ordering products on your website which would be delivered at working hours or transactions on the go, depending on the kind of service you offer.
- IT MAKES IT EASY TO COMMUNICATE WITH CLIENTS/CUSTOMERS
With a good, professionally designed website, communication with customers/clients is easier and better optimized, such that even after products or services are purchased, through the business website, guide/direction would be made available on how to use/install/operate or go about such products or services purchased.
A loan-issuing company for instance can give detailed information about repayment on their website, such that upon obtaining such loans, there is always a place to go to to remind the loanee on what the repayment processes are in case he/she forgets or anything becomes confusing.
A herbal company can provide directions and dosage on their website on each of their products, such that in the case that anything happens to the nylon label on the body of the product where the directions are usually provided, there is a fall-back option.
These save the customer/client time and energy that he/she would use in calling or going back to the company’s physical address and improve customer experience.
Aside these, website is a good way to relay information such as business location and direction, phone and e-mail contact and hours of operation to customers/clients.
- IT HELPS TO GET FEEDBACK
It is very essential that a business has a way of getting customers review on their products or services and giving feedbacks, whether good or ugly. This essentially helps a business owner know what he/she is doing right or wrong, what needs to be improved on, where energy needs to be channelled, where money needs to go.
& what better way of having this than providing a comment section somewhere on the business website, where the comments can roll in.
There might be a mixture of the good and bad comments at first, but over time when these comments are used productively to realign the operations of the business and give improved value, the good reviews will overshadow the bad ones.
- EASE OF TRANSACTION
The more the world is getting digital, the lazier people are becoming in going to the bank to make simple payments they can make online. In fact, some could sit somewhere all day and have everything delivered at their doorstep if they can. So, why lose your customers to competing businesses when you can introduce a payment platform on your website, whereby through payment gateways, transactions can be done easily online and on your own business website. Doesn’t that sound great?
- IT BUILDS TRUST IN YOUR BUSINESS & GIVES IT CREDIBILITY
We are in a digital age and vast majority will take your business more serious, give it respect and attach more value to it if it has a website they can go to to check your product or services. In as much as social media presence is essential, presenting social media accounts as your only presence online reduces the credibility of your business and brings down trust.
- IT HAS MORE STABILITY & LONG-TERM ASSUREDNESS THAN SOCIAL MEDIA
I said it in my last point that being on social media is fantastic for business promotion, nonetheless, social media is fickle and presence on such platforms reduce over time as more competitors come, having a buzzing Instagram page for your business today with thousands of followers or more is great, but think about 5-10 years time, will Instagram still be as effective? Will it attract as much traffic as it does currently?
With a great website and professionally managed SEO comes better stability.