SEO is an acronym for Search Engine Optimisation. Search Engine Optimisation means improving website visibility by increasing its position on search engine results, thereby driving quality traffic to such website.
The popular search engines include, google, yahoo, bing and YouTube, yes YouTube! YouTube is currently is second most used search engine on the internet, only behind Google, and yes, the number one source of online videos worldwide.
But this blogpost isn’t about which search engine is bigger than the other but how you can take advantage of these massive platforms to improve your website position on search engine results and drive meaningful traffic to your website, thus, creating more awareness for your products and services.
Below are reasons SEO is crucial for your website.
- SEO DRIVES TRAFFIC
One if the main benefits of SEO is driving huge traffic to your website, helping more people know about your brand, products, services, thereby expanding your income or profit margin. There are millions of people on the internet looking for the solution you provide, you make that solution become better visible by placing high on search engine results and being exactly where your customers/clients are.
- SEARCH ENGINE IS WHERE PEOPLE GO TO WHEN MAKING RANDOM SEARCHES ON ALL MANNER OF TOPICS
There are several million searches going on everyday and every time on search engines, as this is the first thing that comes to mind when people need information on certain things or questions or problems they need answers or solutions to. There are several other businesses and website who are already taking advantage of SEO and ranking high on the search pages on various range of topics, it will be disservice to your product or service if competitors of inferior or at least equal value are on the first page of search engines and you are somewhere on the 12th.
- SEO IS CONTINUOUS AND MORE LONG LASTING THAN PAID ADS
Paid adverts have a specific lapse time, in which to get back on such ad, you have to re-subscribe, but this is different with SEO, SEO only requires you to build your ranking and relevance online over a period of time to be able to place really high on search engine results, but once this is achieved, you can rank high for a very long time, whereas, even while you aren’t online, your website keep generating huge traffic. You can keep ranking high for as long as possible so far you keep pushing out great content, your ranking only drops if competing brands probably outmuscle you on their SEO strategies or perhaps Google or other search engines change their algorithm.
- SEO INCREASES LEAD, THEREBY INCREASING SALES AND PROFIT
A lead is a person or business interested in your product, and is ready to contact you for sale or who is potentially going to become a client to your business. SEO help a great deal in increasing your number of leads, because random people who are not even interested in your product in particular could come across a blogspot on your website while searching for an answer to a question and from there know about your brand and become a client. This invariably boost income level and maximizes profit.
- SEO GIVES YOUR PRODUCTS OR SERVICES MORE CREDIBILITY AND ACCEPTABILITY
Ranking high on search engine results invariably gives your brand a facelift. Google, yahoo and the few other respected brands have built trust over the years, in which that trust translates almost automatically to websites that top their search engine pages, therefore, seeing your website rank high on these pages makes your products or services more sellable and gives it better acceptability.
Just assume you type four separate keywords on a particular field or area and a website keep appearing somewhere on Google or Yahoo’s first page, what would you think of such website or brand even if you’ve never heard of it before?
- SEO IS RELATIVELY CHEAP
Paid adverts are expensive and have a time frame, but SEO isn’t. Take for instance a paid social media ad, it comes with a certain amount of financial commitment and last you just for a few days, except you do renewal, which of course involves a fresh payment, but with SEO, even if contracting it to a standard SEO company will cost some money, its benefits are long lasting and thereby making it very cheap on the long run. Once your website rank high on search engine results page, it takes a very long time for it to drop and it doesn’t just drop. This help drive continuous traffic to hour website even while you snore.
- SEO REGISTERS YOUR BRAND IN THE MIND OF THE PEOPLE
Re-apperance on search engines result page makes your brand or business the first thing that comes to the mind of the people once they think of the product you sell or the service you offer.
If a person who just started following football gets on google’s search page and types “current scores of football matches” or “football scores”, on both searches, www.livescore.com appear on the first page, in fact, the first two links, the first thing that comes to the mind of the new football lover next time he or she needs to check current scores is www.livescore.com.
- GUARANTEES MORE CLICK THAN PPC
Search engine optimisation guarantees that more people will click your post or your website that pay per click. A lot of internet users skip paid adverts, so, paid adverts will not give you as much click as having your website place high on search engines results.
- SEO HAS MEASURABILITY
If the right SEO firms or individuals are contacted, you can measure the SEO work being done for your website in terms of ranking, traffic, progression and keywords best for your business.
- SEO BRING MORE REFERRALS
With a good placement on search engine results come hot leads who become eventual clients/customers are then bring you referrals or refer your products or services to more people, so far you offer quality service.
- OTHER COMPANIES/BUSINESSES ARE PROFITING FROM SEO
Another reason SEO is crucial for your business is that other companies are maximising the SEO opportunity to increase sales, create more awareness for their products and get their services to a wider audience. So, it is to your disadvantage if your business is not on that train.
- INCREASES SOCIAL MEDIA FOLLOWERS
Do you want to boost your business/brand’s social media presence? SEO is one of the most effective ways to achieve that. The higher your website ranks on search engine results pages, the more clicks you get, the more traffic you get on your website and the more people get to see the icons that lead to your several social media pages and click then follow or like your pages, just so to get constant updates on your products and services.